Marketing is an area that requires a range of tools, from traditional methods like print creating the squeeze page ads to strategies such as email marketing and social media marketing. Each successful marketing campaign has one thing: an accurate knowledge of the target audience.
Marketing insights help marketers shape their strategies and tactics to best serve the needs of their customers and inform future strategies based on tangible data and feedback. These insights are what differentiate a smart marketer from crowd.
Open, honest and direct communication is the best way to get insights from your customers. You can use a variety of tools to collect this feedback, including online surveys as well as social media comments and interactions, face-to-face or phone customer interviews, and feedback boxes on your website or in stores.
You can usually gain insights from external factors like your own market analysis as well as competitor analysis. A drinks company, for instance might find out through market research that people are staying home on weekends more because of the economic climate. This insight may prompt them to reduce ad spending and concentrate on how their product can complement an evening with the family instead of a night out.
Using insights to create marketing strategies that will be well-received by your target audience is the most efficient and effective way to maximize your ROI. Contact WebFX experts to design your optimal marketing strategy today!